Crazy4media has been a part of the RTB working committee created by Iab Spain (association of online advertising, media, research and analytics industries in Spain ) to launch the first White Paper programmatic solutions and RTB. The committee are also composed by these well-known companies, as well as: Adconion, Adform, Digilant Spain, Google, Improve Digital, Microsoft, Netbooster, Premium Audience Network, Prisa, ROCKETFUEL, Sociomantic, Valueclick, Weborama and Yahoo!
The main purpose of this book is to make easier the understanding of this new purchasing model and bring it closer to the users. For example, in the book we will meet all the actors involved in the procedure: Buyers, Marketplace, Sellers and Data suppliers
Furthermore, concepts like Trading desk, Ad Exchange… will be explained. And finally, we’ll find out the main benefits to advertisers, agencies and publishers.
This white paper also inform about the legal issues that must be considered. Because, although there is not a specific legislation to the RTB, we should apply the rules for online businesses.
To Belen Acebes, Marketing and Research Chief at IAB Spain, “Programmatic solutions is a reality we can not ignore. There is great demand for information on the market, but from our experience, it is not easy to explain. When you arrange a panel full of RTB experts to make a meeting you can see how many people leaves the hall during the conference, maybe they feel interesting but they need previous info. On the other hand, there is also a need for professionals with experience and knowledge in this subject and so many companies want to improve and be keen on programmatic solutions. ”
You can download the white paper HERE.