RTB White Paper

Libro_Blanco_RTB-263x374Crazy4media has been a part of the RTB working committee created by  Iab Spain (association of online advertising, media, research and analytics industries in Spain ) to  launch the first White Paper programmatic solutions and RTB. The committee are also composed by these well-known companies, as well as: Adconion, Adform, Digilant Spain, Google, Improve Digital, Microsoft, Netbooster, Premium Audience Network, Prisa, ROCKETFUEL, Sociomantic, Valueclick, Weborama and Yahoo!

The main purpose of this book is to make easier the understanding of this new purchasing model and bring it closer to the users. For example, in the book we will meet all the actors involved in the procedure: Buyers, Marketplace, Sellers and Data suppliers

Furthermore, concepts like Trading desk, Ad Exchange… will be explained. And finally, we’ll find out the main benefits to advertisers, agencies and publishers.

This white paper also inform about the legal issues that must be considered. Because, although there is not a specific legislation to the RTB, we should apply the rules  for online businesses.

To Belen Acebes, Marketing and Research Chief at IAB Spain, “Programmatic solutions is a reality we can not ignore. There is great demand for information on the market, but from our experience, it is not easy to explain. When you arrange a panel full of RTB experts to make a meeting you can see how many people leaves the hall during the conference, maybe they feel interesting but they need previous info. On the other hand, there is also a need for professionals with experience and knowledge in this subject and so many companies want to improve and be keen on programmatic solutions.

You can download the white paper HERE.

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Dmexco 2104 Crazy4Media Review

Dmexco 2014 breaks new records, the international trade fair for the digital industry increased in popularity again this year.

On 10 and 11 September dmexco opened its doors to welcome 31.900 visitors and 807 exhibitors, in three halls on over 60,000 square meters – these numbers indicating that Dmexco growth is being overwhelming, for example, for the first time Dmexco has passed the line of the milestone of 100,000 trade visitors.

C4M team

Naturally, Crazy4Media was present with an excellently positioned booth with our key members from all over Europe, which are always developing trends and topics that move our industry on a national and global level.

The C4M open design stand and interesting and innovative services, solutions, ideas and technological visions attracted both, new and existing clients to join the dialogue at the booth.

Our team was excited about the interesting conversations and with the possibility to present ourselves on this leading fair.

display & videoFor Crazy4Media it was all about digital marketing, focus for sure on mobile traffic, video advertising and advanced solutions for display. But we also have just launched a Digital marketing consultancy service with its focus on e-commerce growth strategies.

rtbFurthermore, later this day our CEO Tom Horsey was interviewed from a well known mass media to talk about the main advantages of programmatic solutions, opened with the question “RTB can do benefits, for both sides, publishers and advertisers?”. Find out the complete interview and video here.


The second day served as the setting to present the new team member in Crazy4Media Group. The new recruit is a robot that allows remote access for any team member or client anywhere in the world.For example a customer in L.A. could ‘virtually’ visit our headquarters in Seville and take a tour around the office. This way they can see in real time, the office space and how many people work in the team.

We took the advantage of our new Robotic recruit to attend meetings with customers and partners at the event for our key members of staff (Sales reps, account managers and ecommerce specialists,) unable to go in person this time.

Tom Horsey and C4M Robot

We enjoyed these two days of insightful conversations, meeting new people and developing our existing partnerships and would like to thank all our clients, partners and guests for their support.

We are looking forward to continuing the dialogues and partnerships during the year and hope to have the opportunity to meet them soon.

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